Trinity Mother Frances Hospital
CREATING NEIGHBORHOOD AWARENESS WHILE SHOWCASING THE NEW MEDICAL FACILITY.
OBJECTIVE:
Build awareness, creative excitement, and obtain new patients for a new medical facility for Trinity Mother Frances Hospital.
RESULTS:
Business Direct designed an attractive, full-color, oversized postcard for Trinity Mother Frances' Fall Festival event. The invitation's large size and use of variable personalization automatically grabbed the attention of each recipient. Its festive design also helped to spark interest in the event, which offered the public an opportunity to meet the physicians and tour the new facility. BDM also supplied a highly targeted mailing list, based on the prospective patient demographics of the region, which lead to a tremendous turn out of over 200 guests.